Q&A With Henry Jenkins on Future of Media

Henry Jenkins, a USC professor and author who knows more about participatory media than just about anyone else, asked me some questions about the news/information ecosystem and media literacy in the 21st century. Here’s how the conversation went, in two parts (Part 1Part 2). 


Q: What role should the news media itself play in fostering basic civic skills, including those of critical reading and thinking? For example, how should the news media be responding to persistent rumors about Obama, such as those promoted by so-called Birthers? Is this a “teachable moment,” as one would say in the Education Schools, and if so, how should teaching taking place via the news media?

A: I wish the news media had made this a core mission a long time ago. They didn’t, and still haven’t. That’s a real shame; it would have helped not just their audiences but themselves – because audiences would have gotten a better idea what it takes to do quality journalism and had more respect for it.

If I ran a news organization and learned that a sizeable percentage of people in my community believed something that was false – birtherism, for example – I would make it part of my mission to help them learn the truth. That sounds easier than it would be, because people who believe lies are invested in those beliefs, but teachable moments abound in today’s world.

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