Mediactive

FCC Hearing Illuminates Supply, Not So Much About Demand

I’m listening a simulcast of the Federal Communications Commission’s hearing this morning at ASU’s Cronkite School. The event was designed to highlight issues surrounding the FCC’s recent report on community information needs.

The overwhelming focus is on supply, with almost no discussion of demand. That’s disappointing, and reflects a continuing problem in this arena.

The report discusses demand (which is a major focus of Mediactive), but offers few recommendations on what to do about it. Meanwhile, one FCC commissioner, Michael Copps, has been talking about the issue — in the context of media and news literacy — but, as the report suggests, it’s unclear what the FCC can do to promote these literacies apart from calling them a good thing.

We will never have great supply without great demand.