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	<title>Mediactive &#187; Linking</title>
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	<link>http://mediactive.com</link>
	<description>Creating a User&#039;s Guide to Democratized Media</description>
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		<title>Slate&#8217;s Garden Path</title>
		<link>http://mediactive.com/2009/10/26/slates-garden-path/</link>
		<comments>http://mediactive.com/2009/10/26/slates-garden-path/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 20:42:07 +0000</pubDate>
		<dc:creator>Dan Gillmor</dc:creator>
				<category><![CDATA[Linking]]></category>
		<category><![CDATA[Techniques]]></category>

		<guid isPermaLink="false">http://mediactive.com/?p=871</guid>
		<description><![CDATA[Linking to things you consider interesting is a fundamental part of being a creative Web person. The entire point of links, however, is to send people to other places. Unfortunately, some sites are creating link aggregations that appear to have another purpose: keeping you as long as possible inside their own garden and only letting [...]]]></description>
			<content:encoded><![CDATA[<p>Linking to things you consider interesting is a fundamental part of being a creative Web person. The entire point of links, however, is to send people to other places.</p>
<p>Unfortunately, some sites are creating link aggregations that appear to have another purpose: keeping you as long as possible inside their own garden and only letting you out if you persist. It&#8217;s a shoddy practice, and from my perspective it appears to be a growing one.</p>
<p>Go to the homepage of <a href="http://slate.com">Slate</a>, as I just did, and you&#8217;ll see the following list, a new feature the publication calls &#8220;The Slatest&#8221; &#8212; links to journalism on the Web that Slate considers especially worth seeing:</p>
<p><img class="alignnone" style="border: 0px initial initial;" src="http://mediactive.com/wp-content/uploads/2009/10/Screen-shot-2009-10-26-at-1.17.47-PM.png" border="0" alt="Screen shot 2009-10-26 at 1.17.47 PM.png" width="255" height="333" /></p>
<p>Hmmm. That top item about banks too big to fail sounds interesting. You click on it and you&#8217;re taken to <a href="http://slatest.slate.com/#1">this page</a>:</p>
<p><img class="alignnone" style="border: 0px initial initial;" src="http://mediactive.com/wp-content/uploads/2009/10/Screen-shot-2009-10-26-at-1.18.20-PM.png" border="0" alt="Screen shot 2009-10-26 at 1.18.20 PM.png" width="489" height="316" /></p>
<p>Well, that&#8217;s not especially helpful. So you click again on the top item, and you&#8217;ll <a href="http://slatest.slate.com/id/2233576/?v=1#1">find this</a>:</p>
<p><img class="alignnone" style="border: 0px initial initial;" src="http://mediactive.com/wp-content/uploads/2009/10/Screen-shot-2009-10-26-at-1.25.08-PM.png" border="0" alt="Screen shot 2009-10-26 at 1.25.08 PM.png" width="524" height="390" /></p>
<p>You start to ask yourself if you can <em>ever</em> read the actual story that Slate finds so worthy. It turns out that you can, if you click inside the long description of the piece &#8212; a summary that basically rewrites the original &#8212; on a hyperlink that finally, finally takes you to the <a href="http://www.newyorker.com/talk/financial/2009/11/02/091102ta_talk_surowiecki">original journalism</a>.</p>
<p><img class="alignnone" style="border: 0px initial initial;" src="http://mediactive.com/wp-content/uploads/2009/10/Screen-shot-2009-10-26-at-1.19.10-PM.png" border="0" alt="Screen shot 2009-10-26 at 1.19.10 PM.png" width="470" height="417" /></p>
<p>Making users jump through hoops creates disdain, not loyalty. Let&#8217;s hope the beta version of Slatest gets replaced by something truly useful. Right now, what they&#8217;re doing is annoying and little else.</p>
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