Eleven days after I first raised the subject of the New York Times’ complicated relationship(s) with Apple (follow-up here), I’ve finally received an answer, of sorts. Sadly, the answer wasn’t to the questions I asked.
A PR person from the company, responding to one of several subsequent emails, wrote back today: “No, we are not going to comment.”
This stonewalling — this deliberate statement that the newspaper chooses to be opaque on matters that go to its editorial integrity — is disappointing, but unfortunately not entirely surprising. But it left me with no real choice on a decision I truly hate to make:
I’ve sold my small (300 shares) holding of New York Times Co. stock. I’ll be taking a loss on the transaction, but I’d never expected to make much money, if any, on my purchase in the first place; I bought NYT stock because I wanted to demonstrate my support of quality journalism.
For decades I’ve revered the New York Times. I still believe that it’s loaded with superb journalists. I hope it survives and thrives in a media environment that grows more challenging every day.
Journalism is in enough trouble as it is, and the Times’ challenges are truly daunting. Arrogant non-transparency about basic integrity only makes the situation worse. So I’ll put what money I have left from this already poor investment into something else.