6.12 It’s More Than Technology

The most important element in your media creation is not the technology. The tools get cheaper and easier to use all the time. There’s scarcely any financial barrier to entry.

What matters is you. If you have the skills, or are willing to learn them, you can stand out from the avalanche of information that pours over us every day. If you have the energy to pursue your media creation, you’ll get more done than someone who doesn’t care as much.

Most of all, if you have the integrity to do things right—to follow the principles that add up to honorable journalism—you can be a creator who makes a difference, whether it’s in your neighborhood or, perhaps, on a global scale.

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