World Bank Cites Mediactive


The World Bank’s Johanna Martinsson, communication associate in the institution’s Communication for Governance & Accountability Program, has a long blog post today about the need for a mediactive culture. She calls the book

a great source for everyone, and it will make you think twice next time you read or write something (because Gillmor suggests that in a participatory culture, we ought to do both to become fully literate).  With the current state of media (and no doubt it’s going to continue to evolve and diversify), we can no longer afford to take a back-seat and be passive consumers of information.  If we do, we run the risk of being misguided and form opinions that are not based on fact.